Chief Marketing Officer (CMO)
About the Company
Premier manufacturer & distributor of winter sports apparel
Industry
Apparel & Fashion
Type
Privately Held
Founded
1947
Employees
11-50
Specialties
About the Role
The Company is in search of a Chief Marketing Officer to spearhead a brand evolution that seamlessly integrates a rich legacy with a contemporary, inclusive outdoor style. The successful candidate will be responsible for driving a comprehensive brand repositioning initiative, ensuring that every aspect of the brand's storytelling is infused with fresh energy and strikes a balance between heritage and innovation. This role demands a visionary leader with a deep understanding of creating emotional connections between the brand and its consumers, and the ability to translate that across all customer touchpoints. The CMO will also be tasked with building and executing a brand strategy that resonates with the company's core pillars, transforming the brand's presence from wholesale to direct-to-consumer experiences. Key responsibilities for the Chief Marketing Officer include serving as the steward of the brand's emotional core, leading the creative vision for product campaigns, and fostering cross-functional collaboration to ensure that the brand's elevated story is embodied in all products and experiences. The ideal candidate will have over 10 years' of leadership experience in brand marketing, with a proven track record in brand repositioning, and a passion for the outdoors. They should be a data-informed yet highly creative individual, capable of driving performance KPIs while crafting campaigns that deeply resonate with the target audience. A collaborative and authentic leadership style is essential, as is the ability to inspire teams and create an environment where the brand's emotional core can truly shine.
Travel Percent
Less than 10%
Functions
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