Job Description
At Harvis, Inc. we work to support business owners, their managers and Human Resource "departments of one" giving them a trusted HR Partner to whom they can delegate HR responsibilities. Harvis is not a temporary staffing agency. We partner with clients to help identify and hire the right employees.
Harvis is engaged in a search for an experienced Digital Marketing Manager on behalf of our client, M&T Displays in Wilkes-Barre, PA. M&T Displays is a multinational group of companies with 4 factories based in Turkey, distribution and warehousing facilities in 2 countries, and sales & marketing activities across 84 countries worldwide. Since 1993 the company has provided a wide range of products for the display and sign industry.
Position Overview
The Digital Marketing Manager will be responsible for developing, implementing, and optimizing comprehensive digital marketing strategies to increase brand visibility, drive traffic, and generate qualified leads across multiple online platforms. This role requires strong analytical skills, hands-on experience with digital tools, and the ability to manage campaigns end-to-end.
Key Responsibilities
* Develop and execute digital marketing strategies across Google, Meta, LinkedIn, and other relevant platforms.
* Plan, manage, and optimize paid advertising campaigns (PPC, display, retargeting).
* Conduct keyword research, competitor analysis, and SEO improvements to increase organic visibility.
* Manage social media content, posting schedules, engagement, and growth strategies.
* Analyze campaign performance metrics and prepare weekly/monthly reports with insights and recommendations.
* Oversee website updates, landing page optimization, and conversion rate improvements.
* Coordinate with internal teams for content creation, creative assets, product highlights, and promotional campaigns.
* Monitor trends, emerging tools, and best practices in digital marketing to ensure continuous improvement
NOTE: This position requires working on-site in Wilkes-Barre, PA, however, remote/hybrid options may be considered for highly qualified candidates.
Qualifications
* Minimum 4 years of hands-on digital marketing experience.
* B.S. Degree in Marketing, Communications, Digital Marketing, or Advertising is preferred.
* Strong knowledge of Google Ads, Meta Ads Manager, SEO tools, and analytics platforms.
* Experience with A/B testing, funnel optimization, and performance-driven marketing.
* Excellent communication, project management, and analytical skills.
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