Job Description
Overall Responsibilities: The Social Media Manager is responsible for developing, executing, and optimizing the social media strategy for Truck Accessories Group | dba LEER Group across all brands and digital platforms. This role drives brand awareness, audience growth, engagement, and content performance by overseeing channel management, creative production, community engagement, and data-driven improvements.
The Social Media Manager exercises independent judgment in content creation, platform decisions, community interaction, and real-time publishing. This position requires creativity, strategic thinking, excellent communication skills, and the ability to navigate fast-paced digital environments while ensuring alignment with brand standards and marketing goals.
RESPONSIBILITIES: Social Strategy & Planning - Develop and implement social media strategies supporting brand positioning, engagement, and company objectives.
- Create and manage annual and quarterly content calendars for all platforms, aligning social activity with campaigns, product launches, events, and promotions.
- Monitor industry trends, platform updates, and competitive activity to ensure leading-edge social practices.
Content Creation & Publishing - Create, curate, and publish engaging content including images, videos, stories, reels, and posts across social channels.
- Collaborate with the Graphic Designer and other team members to produce visually compelling and brand-consistent assets.
- Write strong, on-brand copy for captions, headlines, scripts, and messaging.
- Participate in capturing photography and video content for social media needs.
Community Management - Manage daily community engagement by responding to comments, inquiries, and messages in a timely and brand-appropriate manner.
- Monitor conversations around LEER brands and aftermarket accessories to identify engagement or content opportunities.
- Escalate customer service issues appropriately while maintaining a positive public-facing presence.
Campaign & Influencer Management - Lead social media support for product launches, promotions, brand initiatives, events, and sponsorships.
- Coordinate with influencers, ambassadors, or agency partners to execute campaigns and co-branded content.
- Ensure social messaging aligns across channels, brands, and internal teams.
Analytics & Optimization - Track KPIs, analyze performance data, and develop reporting dashboards.
- Provide strategic insights to improve audience engagement, reach, conversion, and content effectiveness.
- Experiment with content formats, timing, and messaging to optimize performance.
Brand Consistency & Governance - Ensure all social content adheres to brand standards, tone, and style guidelines.
- Maintain a unified brand voice across all LEER Group channels.
- Protect brand reputation through timely response, issue monitoring, and clear communication.
Professional Autonomy - Independently manage social channels and make real-time decisions regarding content and engagement.
- Recommend new tools, technologies, and digital practices that enhance channel performance and workflow efficiency.
Other Duties - Support trade shows, product events, and marketing initiatives with social media planning and live coverage.
Characteristics and skills: - Exceptional written and verbal communication skills with a strong sense of storytelling.
- Deep knowledge of social media platforms, algorithms, and content optimization.
- Creative thinker with strong visual awareness and ability to generate compelling content ideas.
- Experience with social media management tools (e.g., Sprout Social, Hootsuite, Meta Business Suite).
- Strong analytical mindset with ability to translate data into actionable insights.
- Ability to work independently and react quickly in dynamic situations.
- Comfortable with photography, videography, and short-form content creation.
- Collaborative team player with strong interpersonal skills.
- High attention to detail and strong editorial judgment.
- Understanding brand voice, tone, and audience segmentation.
Educational and other requirements: - Bachelor's degree in marketing, Communications, Digital Media, Journalism, or a related field.
- 3-5 years of experience managing social media channels for a brand or agency.
- Proven ability to grow social channels and produce high-performing content.
- Proficiency with scheduling, analytics, and reporting tools.
- Experience with Adobe Creative Cloud or Canva preferred.
- Experience with paid social media advertising (Meta, YouTube, TikTok, LinkedIn) is a plus.
- Strong portfolio or examples demonstrating social media strategy and content development.
- Ability to travel for events, shoots, and brand activations as needed.
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