Global Social Media Manager - OleHenriksen Job at Kendo Brands Inc., San Francisco, CA

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  • Kendo Brands Inc.
  • San Francisco, CA

Job Description

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Position Summary

As the Global Social Media Manager for OLEHENRIKSEN, you will report into the Director of Global Influencer & Social Media and play a key leadership role in shaping and driving the brands global social media presence. You will be responsible for overseeing the strategy, development, and execution of innovative, insight-driven social campaigns that drive brand love, engagement, and business growth across all social platforms.

Position Summary

As the Global Social Media Manager for OLEHENRIKSEN, you will report into the Director of Global Influencer & Social Media and play a key leadership role in shaping and driving the brands global social media presence. You will be responsible for overseeing the strategy, development, and execution of innovative, insight-driven social campaigns that drive brand love, engagement, and business growth across all social platforms.

This role requires a digital-first, forward-thinking leader who can balance strategic vision with best-in-class execution, blending creativity, analytics, and cultural fluency to deliver high-impact social programs. You will be a cross-functional connector and storyteller, collaborating across Creative, Influencer, Brand Marketing, eCommerce, Global Education, International, and more to ensure social media acts as a powerful voice and vehicle for the OLEHENRIKSEN brand.

The ideal candidate is a highly creative, organized, and entrepreneurial thinker who thrives in a fast-paced, collaborative environment and has a passion for storytelling, community building, and emerging trends.

Job Responsibilities

KEY RESPONSIBILITIES

  • Own and lead the global social media strategy across all key platforms (Instagram, TikTok, YouTube, Instagram, Pinterest, etc.) to drive brand equity, storytelling, and business impact.
  • Translate brand and product marketing objectives into disruptive, insight-led social programs and campaigns rooted in platform best practices and consumer behavior.
  • Act as the social lead on major brand campaigns and product launches, partnering cross-functionally to guide social-first storytelling and ensure alignment from concept to execution.
  • Oversee day-to-day management of global social channels including content calendars, publishing, copywriting, community management, and real-time engagement.
  • Lead development and execution of trend-forward, culturally relevant social content that aligns with brand identity while pushing creative boundaries.
  • Manage creative ideation and content creation (organic + partner-led) from briefing to production, working closely with Influencer, Creative, and external collaborators.
  • Partner closely with the Influencer Manager to amplify UGC/creator content, integrate paid partners into organic strategies, and identify co-creation moments.
  • Guide and mentor junior team members, including Associate Managers or Coordinators, helping to build social media expertise and professional development.
  • Present and communicate strategies, creative ideas, and performance results to senior leadership and cross-functional teams.
  • Monitor social KPIs and report weekly, monthly, and quarterly performance, with insights and recommendations to optimize future strategies.
  • Manage the global organic social budget, ensuring strategic allocation of resources and identifying opportunities for investment or efficiency.
  • Track platform updates, industry trends, competitor activity, and consumer behavior to keep the brand ahead of the curve in the evolving social landscape.
  • Champion social media within the organization driving education, innovation, and integration across all brand touchpoints.

Profile

QUALIFICATIONS & EXPERIENCE Bachelors degree or equivalent experience. 5+ years of experience in social media marketing, preferably in beauty, skincare, or lifestyle. Must have experience across all major social media platforms inclusive of Instagram, TikTok, YouTube and Pinterest. Demonstrated success in leading and scaling social media programs with measurable impact on brand and business. Strong strategic thinking with ability to connect cultural moments, brand storytelling, and consumer insights. Excellent creative sensibility and visual storytelling skills; elevated eye for beauty and lifestyle content. Strong copywriting and communication skills; able to write and edit on-brand, engaging copy across platforms. Proven experience managing budgets, agencies, and cross-functional projects from concept to execution. Deep knowledge of the social media landscape, platform algorithms, tools, and emerging tech. Comfortable analyzing data and turning insights into strategy; experience with tools like Dash Hudson, ListenFirst, Traackr, etc. Exceptional organizational, project management, and leadership skills; able to manage timelines, multiple stakeholders, and shifting priorities. A passion for skincare and the digital space, with a pulse on whats next in social culture.

Additional Information

ABOUT KENDO

Kendo Holdings, Inc. is a San Francisco-based beauty brand developer and wholesaler owned by LVMH Mot Hennessy - Louis Vuitton, the worlds largest luxury group. A play on the words can do, Kendo has become the hub of creativity and next generation beauty product development for global Sephora channels and selective retailers outside of Sephora.

Through original development, collaborations and acquisitions the Kendo stable of brands will always be creative, inspiring and innovative. A dynamic engine of speed, expertise and market-savvy, the Kendo team continues to redefine the beauty industry through great product, great storytelling, great retail and direct-to-consumer partnerships. This shows up in everything we do and in what we stand for:

  • Can Do Spirit: We work together to make our wildest dreams a reality: As entrepreneurs, we embrace optimism and find creative ways to reach our goals
  • Advocacy, Diversity, and Inclusion: We recognize and celebrate the full spectrum of personal identities. We create safe spaces so everyones voice is heard. We listen with humility and act with courage.
  • Storytelling: We tell authentic stories like no, one else. Its our key to inspire trust and build relationships, rallying, our people, partners, and consumers around our brands.
  • Resilience: We embrace challenges as opportunities. Change is ever- constant, and agility is our strength.
  • Product Excellence: We put the consumers first: We constantly raise the bar to create products of the highest quality that everyone just has to have.

The salary range for this position is $105,700 - $132,200 per year based upon a San Francisco location. Offered salary is dependent upon experience and location. Kendo Total Rewards offerings also include an annual bonus and a comprehensive benefits package including: medical, dental and vision insurance, flex paid time off program, parental leave, employee discount/perks, a retirement plan with employer contributions, Summer Fridays, opportunity to work from anywhere for two weeks during the calendar year and December wellness/shutdown week for applicable positions.

The Kendo house of brands currently includes: Fenty Beauty, Fenty Skin, Fenty Eau de Parfum, Fenty Hair, Ole Henriksen, KVD Beauty, Lip Lab.
Seniority level
  • Seniority level
    Mid-Senior level
Employment type
  • Employment type
    Full-time
Job function
  • Job function
    Marketing and Sales
  • Industries
    Personal Care Product Manufacturing

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